Washington, D.C., May 16, 2022—Daniel Guerra, Jr., Madison-area Latinx community leader and CEO of the health care technology firm, Altus, will meet with policymakers in Washington, D.C. today in a national effort to shine the spotlight on the need for more support for small businesses of color.

Guerra will participate May 16 and May 17 in advocacy program organized by the Small Business for America’s Future (SBAF), a national coalition.

“Small businesses—particularly those of color—are jumpstarting a historic economic recovery as we continue to navigate a tumultuous economy,” Guerra said. “In a Post-George-Floyd world, we need sustained focus to continue our progress in the nation’s most diverse generation. We cannot go back to leadership with limited diversity if we want our nation to maintain its role as a stronger global player.”

Guerra, a member of the SBAF Small Business Council, said that small businesses create two-thirds of jobs in the United States and give communities of color the opportunity to build generational wealth.

He praised Madison for establishing itself as a national model with its commitment to the new facility for Centro Hispano, the Black Business Hub, the Center for Black Excellence and Culture, and One City Schools.

“Young entrepreneurs like me relish the opportunity to connect with national decisionmakers to tell the great story of Madison’s success and underscore the need for sustainable support of small business,” he said.


About Altus, Inc.  

Altus, Inc., is an eight-year-old Madison-based technology company that offers products and services for medical radiology clinics needing compliance education. It helps health care advocates and businesses create learning opportunities for patient and clinician education. Daniel Guerra, Jr., the son of a Mexican immigrant, has been a small business entrepreneur for more than a decade and is member of the Latino Professionals Association Board of Directors. He was a fellow at the Stanford University Latino Entrepreneurship Initiative and former chair of the City of Madison’s Community Development Authority. In 2021, he published in a madison.com an essay about his father’s immigrant experience.