Dan Guerra, Jr: Celebrating family is key to Hispanic heritage

By Daniel Guerra Jr.
Published in Wisconsin State Journal, madison.com
Oct. 9, 2021

In May of 1976, a young Hispanic man made the journey from Mexico City to Chicago. Forty-five years later he is a husband, father and a retiree after a fulfilling career at UW-Madison.

Madison Latinx CEO chosen for D.C. business advocacy effort

By Daniel Guerra, Jr.
Published in WisBusiness
May 16, 2022

Washington, D.C., May 16, 2022—Daniel Guerra, Jr., Madison-area Latinx community leader and CEO of the health care technology firm, Altus, will meet with policymakers in Washington, D.C. today in a national effort to shine the spotlight on the need for more support for small businesses of color.

A small business owner’s trip to Washington, D.C.

By Daniel Guerra Jr.
Published in In Business Magazine
June 21, 2022

While I love owning and running a small business in Madison, I wanted to find a way to amplify my voice and those of other entrepreneurs, especially those of color. Washington, D.C. isn’t exactly sending out invitations to people like me….